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Eitan_Rapps1
Eitan_Rapps1
Level 4
December 29, 2016
Question

Unbounce Integration Issue

  • December 29, 2016
  • 4 replies
  • 6565 views

Anyone here with Unbounce forms experience?

I have an Unbounce landing page form integrated with a Marketo List. I wanted to add an additional checkbox field to the form that would sync to a Marketo Boolean (True/False) field. I added the checkbox to the form, and in the Unbounce Integration Settings I synced the Marketo field to the form field. However, each time I try using the form, there is an integration error ("Invalid value for field ____").

I think the problem could be that in Unbounce the form field (checkbox ) is a string field, while in Marketo it's a Boolean (True/False) field.

I can't find an Unbounce field that is Boolean. While Unbounce Support is looking into this, does anyone here have experience and a solution with the same issue?

Thanks.

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4 replies

SanfordWhiteman
SanfordWhiteman
Level 10
December 29, 2016

Well, Unbounce's integration is junk (unless they've changed it in the last month). Have you noticed that it doesn't associate subsequent web activity with the lead? (And it also has a DoS vulnerability.)

You can get better results without the integration, and you don't need to worry about strict typing. (Note there really isn't any such thing as a Boolean field on an HTML form -- Marketo happens to accept the strings "yes" or "no" from the form and translate them, but that's another layer between form and database.)

Eitan_Rapps1
Eitan_Rapps1Author
Level 4
December 29, 2016

We don't need it for web activity, we just use it for unsubscribe pages.

Any suggestions for solving this issue? How to interpret a string field to a True/False field in Marketo?

Eitan Rapps
SanfordWhiteman
SanfordWhiteman
Level 10
December 29, 2016

We don't need it for web activity, we just use it for unsubscribe pages.

Interesting... doesn't it cost a bit much for that single purpose?

Anyway, no, if their integration can't do this you can't make it so.  All you can do is avoid using the integration.

L
LaurenMc16
Level 4
April 4, 2017

Hi Eitan,

I hope you've found your answer by now - but in case anyone else stumbles across this I thought I'd reply.

As far as I know, Unbounce only supports string fields. In the past, we have created separate Unbounce fields (string) to hold the data from Unbounce. From there, you can use smart campaigns to populate the boolean fields.

Kind of a PITA. There are definitely more pros to just using Marketo landing pages and forms.

Lauren

SanfordWhiteman
SanfordWhiteman
Level 10
April 4, 2017

... but that's only a problem if you use an integration which is broken in other fundamental ways, like not associating leads. Can't see why anyone would go that way given a choice.

L
LaurenMc16
Level 4
April 4, 2017

Sanford,

Couldn't agree more. No reason not to use Marketo landing pages. There are other options for creating templated landing pages that don't give you the runaround.

Lauren

John_Teixeira
John_Teixeira
Level 2
January 8, 2020

@Sanford Whiteman‌ would you mind showing me or emailing me the steps for the unbounce integration? We just adopted unbounce and I noticed the lack of Associate Lead functionality. I was going to just use an iframed form but if you have a better way please let me know.

SanfordWhiteman
SanfordWhiteman
Level 10
January 8, 2020

I can walk you through it on my JoinMe. So simple, yet not published still...

John_Teixeira
John_Teixeira
Level 2
January 8, 2020

Thanks, messaged you!

John_Teixeira
John_Teixeira
Level 2
January 9, 2020

Thanks for your help @Sanford Whiteman‌! The solution you showed me worked great. I agree you should definitely publish a blog post about this, it's valuable info for the community and it helps get the optimal use out of Marketo as a product. 

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