Typeform Integration

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Just wondering if anyone currently shares/links to Typeform from Marketo, and/or if there are any integration capabilities?

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There are many - infinite, in a sense, because Tf can send responses to any service you build, and that service can interact with the Marketo REST API any way you want.

But “integration” alone has too many meanings to be useful. You need to concentrate on exactly what you want to deliver from Tf to Marketo.

For example, if you want to send individual responses as if they were Marketo form posts, one way is to catch Tf’s outbound webhook and turn it into an inbound Submit Form API call. Of course this means using either a custom service (my preference) or a platform like Zapier et al.

But there’s also a pretty slick way to accomplish this with no 3rd-party layer at all. As the last step of the TypeForm form, you pop up a Marketo form where they enter their email address. You attach the ID of the TypeForm form submission to the Marketo form as a hidden field. Then from Marketo, you fire a webhook (Call Webhook) directly to TypeForm to pull the answers they provided into Marketo fields.  No 3rd-party app, fewer things to break/maintain/pay for.

Are you able to share a link to a page that's got a form with one of the quizzes from tF? I'd be curious if you could accomplish this natively in Marketo w/o using the form builder there and a bit of JS/CSS to get a similar result w/o the 3rd party or API piece.