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I_T__Group_I_T_
I_T__Group_I_T_
Level 2
October 4, 2018
Question

Tying Scoring Behavior to a Campaign/Program

  • October 4, 2018
  • 1 reply
  • 2145 views

Hello,

Im working on some data extraction through the Marketo API, and was hoping someone may have run into a similar issue that I currently am.

Currently, when we pull 'lead score' changes through the activity log, we get a campaign name such as "OP-Scoring-Behavior.Email - Opens Email". I understand this is because the scoring setup is done globally through a program; but is there a way to link this back to a "campaign" or "program" that caused the score change?

Im a bit new at this, so excuse my lack of understanding of the terminology. Essentially, we'd like to tie a score change, and the change value to a specific marketing campaign (email, newsletter, etc). I believe these may actually be called programs within Marketo.

Would the only way to acheive this be to setup scoring within each individual program?

Any advice is greatly appreciated!

Cheers!

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
October 4, 2018

You can't get this information via the Score Change(d) activity alone. But you don't need to localize your scoring (that would be unmanageable and against best practices). Instead you can set an Interesting Moment at the same time you bump the Score. Include {{trigger.}} tokens in the IM.

I_T__Group_I_T_
I_T__Group_I_T_Author
Level 2
October 8, 2018

Thanks for the reply! I think I understand what you're suggesting: so, We'd create an interesting moment for each of the score change behaviors as well, and pull the interesting moments? Thanks so much!

SanfordWhiteman
SanfordWhiteman
Level 10
October 8, 2018

Right.

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