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A
Anonymous
April 16, 2015
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Twitter Leads

  • April 16, 2015
  • 5 replies
  • 3268 views
Is there a way to automatically upload leads from Twitter? Or is there a best practice for this? Thanks!
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    Best answer by
    Hey Derrick, you can create a form in Marketo and set the Twitter lead generation card to post to your form. You don't need to add any fields to your form, they will be managed from Twitter. From there you can customize the 3 user information fields (name, email, and Twitter screen name) and pass the other hidden fields needed. Since the Twitter name is just one string for the full name (or whatever the user will type there), I highly recommend to post it to a custom field and not to your First Name field.

    Here is the complete procedure: https://launchpoint.marketo.com/assets/Uploads/Twitter-Card-Integration2.pdf

    5 replies

    A
    Anonymous
    April 16, 2015
    Could you further expand your question? Is this a matter of followers or people who click on a tweeted link?
    A
    Anonymous
    April 16, 2015
    I have a user that obtained leads from our company Twitter. Is there a way / connector to automatically upload these leads moving forward from Twitter if they engage with us instead of a manual upload?
    A
    Anonymous
    Accepted solution
    April 17, 2015
    Hey Derrick, you can create a form in Marketo and set the Twitter lead generation card to post to your form. You don't need to add any fields to your form, they will be managed from Twitter. From there you can customize the 3 user information fields (name, email, and Twitter screen name) and pass the other hidden fields needed. Since the Twitter name is just one string for the full name (or whatever the user will type there), I highly recommend to post it to a custom field and not to your First Name field.

    Here is the complete procedure: https://launchpoint.marketo.com/assets/Uploads/Twitter-Card-Integration2.pdf
    A
    Anonymous
    June 11, 2015

    Do you need to create a new Marketo form for every Twitter card? Or can you use the same one every time?

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    Anonymous
    June 15, 2015

    Hi Emily, you can always use the same form for all your cards but if you do so, I suggest that you pass a field that will tell you which card has been submitted. If you promote several marketing offers on Twitter, this will allow you to trigger the right nurture program.

    A
    Anonymous
    April 17, 2015
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    A
    Anonymous
    April 21, 2015
    Thanks for your input, Francois! I think we may go down this path!

     
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