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S
Sarin
Level 4
May 15, 2021
Question

Truncated URLs from Facebook Ad

  • May 15, 2021
  • 2 replies
  • 4444 views

Hi All,

The Marketo activity log is showing truncated url (Example- https://info.example.com/test.html?utm_term=test ) for some leads coming from our facebook ad

 

Example Url used in fb ad : https://info.example.com/test.html?utm_term=test&utm_content=test&utm_source=fb&utm_medium=cpm&utm_campaign=test   

 

has anyone faces this kind of issue before..

 

 

2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
May 17, 2021
Can you show the full, actual URL, copied-and-pasted from the ad itself?
S
SarinAuthor
Level 4
May 17, 2021

Hi @sanfordwhiteman 

 

This is the actual url copied from the ad 

 

SanfordWhiteman
SanfordWhiteman
Level 10
May 17, 2021

Thanks. So I do see Munchkin logging the whole query string:

 

 

I just filled out the form as teknkl+test0001@email.invalid. Can you check the last few Visit Web Page activities for that lead?

P
PhillipWi1
Level 9
May 31, 2021

This might not be the issue, but in the past we had found lots of Facebook paid ad spend coming through as referrals simply as "m.facebook.com" and similar - they didn't preserve the URL parameters.

 

Here is some further reading: https://holini.com/m-lm-l-facebook-com-referrals/

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