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Miklo43
Level 4
December 15, 2017
New

Trigger to start next campaign after another campaign finishes

  • December 15, 2017
  • 4 replies
  • 3144 views

My idea is for Marketo to have a specific trigger that waits for another program or campaign to finish before starting. I'm thinking this makes sense more for data manipulations.

Case: I wanted to back out a smart campaign that was a bit overzealous and had marked people as email invalid. I had to undo the first smart campaign and then re-do the SC with more a stringent smart list. I had separated the two smart campaigns by hours, but I wasn't sure that the first one would be done before the second one started. If there was a trigger that kicks off the second smart campaign after the first one was completed, I'd know that the two campaigns didn't overlap.

    4 replies

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    December 18, 2017

    Hi @Michael Mason​,

    This would be a perfect case for using "request campaign". More info: Request Campaign - Marketo Docs - Product Documentation

    M
    Miklo43Author
    Level 4
    December 18, 2017

    Thanks Devraj,

    My concern with doing that was being unsure how the request campaign would fire in the Flow step. In theory, I was concerned that on a data change value in the Flow step, the Request Campaign would start before all the data change values are changed. If the first flow step has to finish before the next one begins, then it totally makes sense. I wasn't 100% sure that was how the Flow step works.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      December 18, 2017

      On an individual basis, you are guaranteed that a person will run through Flow A before Flow B. Why would you be concerned about coordination across people in this case?

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      December 18, 2017

      Like Devraj says, you can't mix up the order if you use Request Campaign, and the only thing that matters is if the same lead gets updated in the right order.

      It's true that you cant directly know when a whole batch is done. It this becomes a concern, you could use another field to manage the "batch state" someone is in. Then repeatedly run another batch, filtering on the batch state, until it affects zero leads. But I think this is overkill relative to using Request Campaign.

        M
        Miklo43Author
        Level 4
        January 10, 2018

        Thank you both, Devraj and Sanford. I appreciate it. I think the Request a Campaign is what I was looking for, but didn't have sufficient knowledge to use it. Again, thanks for pointing me in the right direction.

          K
          kh-lschutte
          February 4, 2020
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