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A
Anonymous
April 12, 2013
Question

Trigger Clicks Link in Email with Tokens

  • April 12, 2013
  • 13 replies
  • 3580 views
I'm a huge fan of tokens and use tokens quite a bit for links in emails.  I want to be able to trigger an action if one of these tokened links are clicked, but can't seem to find a way to do it.  I used the constraint Clicks link for Clicks link in Email where the link is the token, but it doesn't trigger at all.  In fact it doesn't even register that this link was clicked.  Any help is much appreciated.

Thanks!
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    13 replies

    A
    Anonymous
    April 12, 2013
    The sequence of events is: the tracking info is added to the link and then the token is rendered.
     
    if you have a link within a token, you will not have the tracking information.
     
    Solution:
    1. in token, have link without http://
    2. when specifying link in the email, use http://{{lead.whatever||
    3. when the render looks at this, it will see http:// and will decorate the link.
     
    A
    Anonymous
    April 12, 2013
    Links within tokens are not tracked? I had no idea. Thanks for the solution!
      A
      Anonymous
      April 12, 2013
      @bgomes I tried doing this and now the link does not work in the email.  This token is local to the program only, and is not a lead token.  Is there another way to do this?

      Thanks!



      A
      Anonymous
      July 24, 2013
      This worked. Thanks so much.
      A
      Anonymous
      July 23, 2014
      I got the link to work in the email, but cannot seem to get the trigger/flow to listen for the link with the token in it. Below is an image of the only trigger I have in the Smart List.

      Am I setting this up improperly? I can't seem to determine what is going wrong with the smart campaign.

      A
      Anonymous
      August 27, 2014
      Hi Jackie,

      I am running into the same issue with the Clicks in Email Trigger. Did you ever find a solution to this?
      A
      Anonymous
      September 2, 2014
      I was not able to get this to work...the http://{{token}} was still not capturing the clicks.
      A
      Anonymous
      September 2, 2014
      Thanks, Jackie. 

      Jenn_DiMaria2
      Jenn_DiMaria2
      Level 10
      March 25, 2015
      I just tried doing this, as well, and am unable to trigger a flow. That said, I'm trying to trigger something off a "mailto:" link and I'm not sure if that makes a difference.

      Edited to clarify: Marketo notices that the link is clicked (it shows up on the lead activity), but I'm unable to trigger off that activity.
      A
      Anonymous
      September 1, 2015

      Commenting to help get this topic going again. I'm running into the same issue. I'm trying to figure out a way to trigger off a mailto: and coming up blank. Even going outside the box doesn't seem to be turning up anything. Has anyone found a way to do this yet?

      Jenn_DiMaria2
      Jenn_DiMaria2
      Level 10
      September 1, 2015

      The workaround I've found isn't foolproof, but my new trigger is:

      Clicks Link in Email IS NOT (select all links in your email except the link you want)

      I've run into errors with it, but it works more often than not when trying to trigger off a tokened link.

        A
        Anonymous
        September 1, 2015

        Awesome! I'll give it a shot and report back.

        It has been appearing to me through this process that Marketo doesn't recognize "mailto:" as a real link.

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