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Lopa1408
Level 3
February 5, 2020
Question

Trigger campaign for different gaming activity for global audience in different timezone

  • February 5, 2020
  • 1 reply
  • 2001 views
Create a trigger email campaign for gaming event

I need to create a trigger based email campaign for gaming user. For example:

If any user joins a clan, a trigger should be sent out.

If any user is inactive for 3 days, a trigger should go out.

If any user becomes a leader of a clan, a trigger email goes out.

What is the easiest way to apply logic to the flow in an email campaign?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
February 5, 2020

(You should've been able to move the old thread, rather than creating a duplicate... though the forum software just changed so maybe not.)

 

Your requirement is the same as any other activity/inactivity setup.

 

The triggered activities are, well, triggered campaigns.

 

The inactivity detection you do by updating a DateTime field whenever there's activity. Then each day run a batch for people whose LastClanActivity is > 3 days ago.

L
Lopa1408Author
Level 3
February 5, 2020

I am new to community. Can you please clarify more for this :

"The inactivity detection you do by updating a DateTime field whenever there's activity. "

SanfordWhiteman
SanfordWhiteman
Level 10
February 5, 2020

Trigger on the desired activity. The flow sets (Change Data Value)  a custom DateTime field to {{system.datetime}}.

 

(You could have people only qualify once a day for this particular Smart Campaign, since you only need full-day granularity, but start with Every Time so you're not confused, then maybe tune it down later.)

 

This is basic Marketo functionality - have you taken the intro University courses yet/looked at the docs?

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