Traffic Cop to Pause Nurture Campaign for another email?

Question

I have a nurture campaign going on that I add leads to every week. I want to be able to pause any emails scheduled to go the same week I send my monthly newsletter so that the person doesn't get the nurture email and the newsletter on the same day/week. Ideally I would like to just pause the nurture campaign a week or certain number of days before sending the next email in the campaign. Has anyone set up a "traffic cop" scenario like this?

Currently my nurture campaign is 6 emails over a 10 or so week period. All the emails are in one flow step of a campaign that is triggered either by adding them through a Marketo Flow Step or Sales Insight. My newsletter is a batch program and I don't want to exclude the people in the nurture campaign.

Anonymous · Answer

With your current design, the 6 emails are a moving train and you want to pause the train at certain points.

To implement this, you would need the primary campaign to stop everytime it sends a nurture email and wait until thats completed before sending the next one. So it might look like this:

Campaign A: when requested, request sub campaign to send next email in the nurture track.
Campaign B-G: when requested, check if lead is eligible to receive email. If eligible, send email, wait 1 week, then request Campaign A. If not eligible, wait 1 week and check again. Continue checking for 5 weeks or so (this will need to time out.)

You'll also need a campaign to stop the flows in Campaigns B-G when the emails are actually sent.

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