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A
Anonymous
February 6, 2015
Question

tradeshow vs roadshow

  • February 6, 2015
  • 5 replies
  • 2931 views
does anyone understand the distinction between these tradeshow vs roadshow programs?

we are having a private panel event with 200 attendees. this is an invite only event (people will register to attend via a marketo form).  I prefer to use the marketo event ipad app for ipad at the door to check them off as attended once they they enter the event (someone told me you can do that, havent tried this feature yet).  What program do i create for this? tradeshow? roadshow? also do you need to have an enterprise subscription of marketo to use the marketing event app for ipad? We currently have a standard subscription. Thanks
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5 replies

Josh_Hill13
Josh_Hill13
Level 10
February 6, 2015
Roadshow is probably best, although Tradeshow should work. Both come with ipad event settings out of the box.

Download the ipad app and the instructions (quick search).
  1. setup the program and dates of event
  2. 7 days before event, ipad will pick up the info
  3. configure a Role to have access to ipad events (usually good to be a separate Role in case you have contractors)
  4. test it with a test program
  5. have ipads ready and logged in the night before.
Dan_Stevens_
Dan_Stevens_
Level 10
February 6, 2015
We use Roadshow most of the time.  We distinguish the two based on if it's an event (or sub-event at a major tradeshow) that our company is hosting - it's considered a Roadshow.  If we simply have a booth at an event and are capturing badge scans, we consider this a Tradeshow.  In our case, Roadshow are higher value, higher touch events.
A
Anonymous
February 6, 2015
so its a sub event at a major conference-- we are having the after party i would like to check people in -- do you need to have an enterprise account to use the marketo event app? thanks. 
 
Dan_Stevens_
Dan_Stevens_
Level 10
February 6, 2015
I'm not sure.  We do have an enterprise account.
A
Anonymous
February 6, 2015
thanks Dan.
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