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A
Anonymous
June 23, 2016
Question

Tracking Web Page Visits from a Custom Built URL

  • June 23, 2016
  • 2 replies
  • 3800 views

We have created one landing page to be used in multiple Pay Per Click campaigns.  We also created a form in the design studio with hidden fields that we enabled to pull source data from the URL.

One thing we are trying to do is track URL web page visitors to two seperate MKTO programs and change their program status by source code in the custom URL to understand the effectiveness of each PPC campaign provider.  Can this be accomplished by utilizing the Referrer or Querystring constraints in the "visits web page" trigger?

URL Examples:

AdWords: http://info.thegordiangroup.com/Gordian-Contract-Administration-PPC.html?Lead-source=PPC&Lead-asset-detail=&source-code-detail=adwords

MultiView: http://info.thegordiangroup.com/Gordian-Contract-Administration-PPC.html?Lead-source=PPC&Lead-asset-detail=&source-code-detail=multiview

The funneling of leads to MKTO program is based off the value after source-code-detail.

Thank you!

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
June 23, 2016

Querystring

But I would use the value from the Hidden field rather than rely on the querystring.

A
Anonymous
June 24, 2016

Thank you, Josh!

So just to be sure I understand, when I set up the smart list I will use:

Visits Web Page ... use LP

Constraint - Querystring "contains" "multiview"

Thanks again!

SanfordWhiteman
SanfordWhiteman
Level 10
June 25, 2016

Actually what Josh is saying is that you should use the hidden form field (which you have set up to parse the URL and pull in specific form data) rather than trying to constrain by query string in the smart list.

Marketo does not contain an actual query string parser on the server side, so it can't be as precise as the Forms 2.0 URL parser.

I agree with Josh, but this requires that you trigger on the ​Filled Out Form ​activity, since that's when the hidden fields are posted to Marketo. If you're triggering only on ​Visit Web Page, you're saying you don't care whether people convert or not from that page, you still want to change their program status (which of course won't show leads that are not yet known to the system). If you're triggering on ​VWP ​alone you can't use the form fields as they will not be sent to you.  In this case you'd have to scan the query string in the SL.

    Jenn_DiMaria2
    Jenn_DiMaria2
    Level 10
    June 27, 2016

    It's possible I'm misunderstanding, but if you're tracking only clicks, I feel like this is something you'd want to do in Google Analytics as opposed to Marketo so you can see incoming traffic to the landing page based on campaign. You can set up goals in GA to track the flow, as well, but Marketo would be best used to then track who converted in each Program.

    Also be skeptical about the number of webpage visitors Marketo states for each landing page, as last I knew, it doesn't filter out bots the way GA does.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    June 27, 2016

    Also be skeptical about the number of webpage visitors Marketo states for each landing page, as last I knew, it doesn't filter out bots the way GA does.

    I think this is true for LP reports (which do not rely on Munchkin to count pure HTTP hits) but not so much for SLs that rely on Munchkin Visit Web Page being run by the visitor.

      Jenn_DiMaria2
      Jenn_DiMaria2
      Level 10
      June 27, 2016

      Ah, yes! Thanks for clarifying!

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