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Andreia_Norsa
Andreia_Norsa
Level 3
March 25, 2019
Question

Tracking Videos in YouTube, Vimeo and external LP

  • March 25, 2019
  • 3 replies
  • 8222 views

Hi, I'm looking for a platform to track % watched videos on Youtube, Vimeo, and External LPs. Which tools would you recommend? I have seen Vidyard and Wistia. Could you give more info based on your experience (positive and negative) of both? Or, would you recommend other suppliers? Thanks. Andreia

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3 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 25, 2019

Seems you're mixing together percent-watched tracking and a ​new video hosting platform. ​These are very different questions.

What exactly do you want to see ​in Marketo ​for video plays? You can do simple percent-watched tracking with YouTube or Vimeo directly into Marketo, no need for another platform.

Andreia_Norsa
Andreia_NorsaAuthor
Level 3
March 26, 2019

Hi Sanford, thank you for your comments. I would need to track video performance based on the lead (Marketo data). Today I can see if our videos have been watched but I don't know how long contacts watched, engaged or dropped off. Does that make sense? I have videos on YouTube, External LP and Vimeo. Is it possible to track all without a external tool?

SanfordWhiteman
SanfordWhiteman
Level 10
March 26, 2019

I have videos on YouTube, External LP and Vimeo. Is it possible to track all without a external tool?

"External LP" isn't a type of hosting platform but yes.

I've provided the code for both YouTube and Vimeo Munchkin-based tracking over the past couple of years, if you search my past Nation posts.

Gunjan_Batra1
Gunjan_Batra1
Level 4
March 25, 2019

Are you looking for a video hosting platform? Brightcove is another option. You can get % watched from any tool though.

In order to push that data to Marketo -> Create video custom activity and inject video data to that.

SanfordWhiteman
SanfordWhiteman
Level 10
March 25, 2019

CAs create a DoS vulnerability for this application unless carefully batched. Far better to use Munchkin events.

Jay_Jiang
Jay_Jiang
Level 10
March 25, 2019

Years ago a person wrote a munchkin based tracking script for Wistia videos. It was shared on her blog and free to use. Now Wistia has taken that and commercialised it as an "Integration".

If you have the resources to write your own javascript APIs, it's completely possible, just check the developers documentation for each hosting platform. Otherwise, feel free to purchase an "integration" with your hosting platform

    Andreia_Norsa
    Andreia_NorsaAuthor
    Level 3
    March 26, 2019

    Thanks Jay. These info are very helpful.

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