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jordanzabwa
jordanzabwa
Level 2
October 22, 2019
Question

Tracking Unsubscribe Email Source

  • October 22, 2019
  • 2 replies
  • 4388 views

Hi all - looking for some help/guidance!

 

We recently updated our preference center to include an unsubscribe reason. As we are analyzing the first few months of responses, we realized we would like to include a field with the name of the email that triggered their unsubscribe. Ideally we want to track trends to see what types of emails are resulting in unsubscribes. 

 

I've created a new custom string field to capture this data and all the preference center links in our emails have the ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## at the end of the URL... Now I'm a little stuck.

I'd like to use a triggers and tokens to streamline/automate this process going forward to populate the new email unsubscribed field. 

I have a hunch that I will have to add a smart campaign to every email send moving forward but I'm hoping there is a better way! 

In a perfect world I'd also like to backfill that field with data for people who have unsubscribed in the last 6 months. 

Does anyone else track the Unsubscribe from email activity? If so, can you share how you've set it up?

 

Thanks a million

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
October 22, 2019

Can you switch this to a question, not discussion?

jordanzabwa
jordanzabwaAuthor
Level 2
October 22, 2019

Happy to do so but I'm not seeing way to edit my post type or delete?

SanfordWhiteman
SanfordWhiteman
Level 10
October 22, 2019

OK, it's somewhere in there. Questions are better because they have Answers.

Anyway, I think you're overengineering. Marketo already keeps track of which email led the person to unsubscribe, as long as the built-in/system Unsubscribed field is included on the form.

This is also much the same discussion as the ongoing thread https://nation.marketo.com/thread/52021-is-a-smart-campaign-and-trigger-necessary-for-unsubscribes 

R
rachel2-2
Level 8
October 23, 2019

Exactly what Sanford said - Marketo keeps track of this already. If you've noticed a peak in unsubscribes, you can also look at email performance reports to see which emails have the highest unsubscribe rates. 

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