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A
Anonymous
August 16, 2015
Question

Tracking PQLs

  • August 16, 2015
  • 2 replies
  • 1139 views

Hello!

Would like to know if there is a way to analyze the people in my nurture programs and from those people find out the number of people who went on to PQL for any other program. 

Thanks for your help! Tom

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2 replies

A
Anonymous
August 17, 2015

Hi Tom,

If you are getting the question "How the heck is nurturing affecting the lifecycle?", you may want to consider adding lifecycle progressions to your nurture programs.

These progressions listen for lifecycle successes and track them as progressions.  Just make sure to pick a timeframe so you capture recent members.

For example, this below MQL campaign is listening for a lead status change to MQL as long as a lead clicked one of the nurture emails over the past 30 days.  If someone clicked over 30 days ago, the credit wouldn't count.

You can then use program membership view to get a quick snapshot or use other reporting to get a deeper analysis.

Jeff

Jeff

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    August 17, 2015

    What is a PQL?

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