Tracking of leads imported into marketo ?

Hi Alexandre,

Until they have filled out a form, clicked a link in a Marketo email (or inteacted with the Muncking API), you will not be able to track their activity. Here are a couple of articles to help you understand how that works: Understanding Anonymous and Known Leads - Marketo Docs - Product Docs  and Tracking Anonymous and Known Leads - Marketo Docs - Product Docs

Another important item you'll want to consider is, when you import the leads, they really shouldn't be assigned to a specific Acquisition Program yet (unless your uploading a list of, say, event attendees as members of an event program) - since, IMO, Acquisition Programs are those programs that are responsible for initially acquiring that lead - meaning, specific engagement/behavior must take place in order to align them to a specific program.  Therefore, we include a very important flow step in every smart campaign that involves user engagement (e.g., fills out form, attends an event/webinar, downloads content, clicks link in email, etc.):

What this will do is ensure that every lead in Marketo - that responds/engages/interacts with one of your programs - will have an Acquisition Program value assigned to it.  The reason this is so important is because if a lead already exists in Marketo and fills out a form in the future, Marketo will not assign an acquisition program name to this lead since it's already in Marketo.  This is also very important for reporting purposes.  Unfortunately, you cannot use a local token for "program name" and instead need to hard-code it in directly into the "new value" field.  Also, "Acquisition Program Name" is a hidden field used for Marketo operational purposes only.  But it must be used like I have it here in order to test if "Acquisition Program" value on the lead record is empty.