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Jamie_Barclay
Level 5
April 12, 2018
Question

Tracking mobile app downloads

  • April 12, 2018
  • 1 reply
  • 1380 views

Is there a way to track download of our mobile apps in iTunes and Google – based on an email campaign? We would be appending a GA tracking code to the URL in the email.

Thank you.

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1 reply

Veronica_Holme4
Veronica_Holme4
Level 9
April 16, 2018

Not in Marketo. You could make a causal link, but not an ironclad direct one. If you looked at the list of people you emailed and then compared it to the list of people who then installed the app (using the Installed App trigger), you could reasonably conclude one impacted the other if it was in a short time period, but I can't think of a way to directly close the loop.

I'll have to leave it to the GA experts to tell you if GA could help you here.

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