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A
Anonymous
April 4, 2016
Question

Tracking Landing Pages with Google Analytics

  • April 4, 2016
  • 3 replies
  • 7334 views

We were using our own landing pages, but we're about to switch over to Marketo landing pages.

Can anyone point me in the direction for tracking the Marketo landing pages in Google Analytics?

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3 replies

A
Anonymous
April 4, 2016

Just add the google tracking code to your landing page templates and you are good to go

    A
    Anonymous
    April 4, 2016

    Hi Jamie, is it just the template, or each individual landing pages?

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    April 4, 2016

    Place the code on your template.  For us, we place a single snippet of code (Google Tag Manager) on our Marketo templates - and then every landing page includes the necessary tracking code (Marketo, GA, DemandBase, etc.)

      A
      Anonymous
      April 12, 2016

      To be fully technical...

      1. Add the GA code as provided to your templates in design studio; this will ensure it shows on all pages

      2. Even better, use Google Tag Manager which will allow you to make multiple changes to your tags as well as add new tags without needing to touch your templates ever again.

      Ben

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      April 12, 2016

      Loading Munchkin via GTM is firmly not advised. It's a great way to lose analytics hits.

      A
      Anonymous
      April 12, 2016

      Really? Can you expand upon this? Since we have been doing it since 2014 with no issues noted by our Marketo expert?

      A
      Anonymous
      November 16, 2016

      are you guys putting GTM in a Token then added it to the template?

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