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April 4, 2016
Question

Tracking Landing Pages with Google Analytics

  • April 4, 2016
  • 3 replies
  • 7334 views

We were using our own landing pages, but we're about to switch over to Marketo landing pages.

Can anyone point me in the direction for tracking the Marketo landing pages in Google Analytics?

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3 replies

April 4, 2016

Just add the google tracking code to your landing page templates and you are good to go

April 4, 2016

Hi Jamie, is it just the template, or each individual landing pages?

Dan_Stevens_
Level 10
April 4, 2016

Place the code on your template.  For us, we place a single snippet of code (Google Tag Manager) on our Marketo templates - and then every landing page includes the necessary tracking code (Marketo, GA, DemandBase, etc.)

April 12, 2016

To be fully technical...

1. Add the GA code as provided to your templates in design studio; this will ensure it shows on all pages

2. Even better, use Google Tag Manager which will allow you to make multiple changes to your tags as well as add new tags without needing to touch your templates ever again.

Ben

SanfordWhiteman
Level 10
April 12, 2016

Loading Munchkin via GTM is firmly not advised. It's a great way to lose analytics hits.

April 12, 2016

Really? Can you expand upon this? Since we have been doing it since 2014 with no issues noted by our Marketo expert?

November 16, 2016

are you guys putting GTM in a Token then added it to the template?