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A
Anonymous
April 7, 2013
Question

Tracking inbound leads

  • April 7, 2013
  • 3 replies
  • 836 views
Hello,

I'd like to track number of inbound leads via our website per month.

Do you recommend to set up a Smart List with Filter for form fill outs? 

Should a trigger be used or a filter? Is it best to set up multiple lists for each month or one smart list and then filter per dates (to be able to report per month)?

Thanks,
Ivy  
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3 replies

A
Anonymous
April 7, 2013
Typically customers will track this either through Program Channel or Lead Source:
  • Program Channel tags can include "inbound": you would set up smart campaigns on form fillouts to acquire members into each Program, and the Channel reporting will roll up all inbound leads
  • Lead source can be added to each form as a hidden field, and modified using a parameter in the URL.  For example, if your landing page is websiteleads.com/landing.html you would change it to websiteleads.com/landing.html?source=inbound.  
Setting either of these up will take a bit more work upfront, but long term reporting will be far easier and more reliable.
A
Anonymous
April 7, 2013
I'm with Steven on this. We have just a standard report, Leads by Source. I have 3 versions of this, of all time, in past quarter, & past month. Then each month I can see, how many leads came from my website, vs webinars vs advertising.
A
Anonymous
April 8, 2013
We use Lead Source and Form Fillouts (we have forms specifically for website leads). We also track who hits our website from Google AdWords as a separate Lead Source and Form.
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