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A
Anonymous
May 28, 2013
Question

Tracking how someone registers for a webinar

  • May 28, 2013
  • 5 replies
  • 1364 views
What Marketo reports and processes do you use to track how someone registers for a webinar? The lead source may not be the marketing tool that got them to register. I want to report on email, social media, etc.
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5 replies

Josh_Hill13
Josh_Hill13
Level 10
May 28, 2013

If you setup multiple landing pages, then you can use the LP report or the Landing Pages Reports. You can also use URL param tracking to track individual channels like Email, Partners, etc. for the current source.
 

There are some good threads on how to set that up.

A
Anonymous
May 29, 2013
Thanks Josh - do you tie this to Lead Source then as "current source"? We don't change that field once the record's been established, so I'm having trouble reporting on how someone registers for an event, regardless of lead source.
    Josh_Hill13
    Josh_Hill13
    Level 10
    June 2, 2013
    No, I wouldn't use Lead Source with this one. You could use a "Current Source" field, but that'll be overwritten.

    Better to tie such things to a landing page URL Param or separate landing pages per partner.


    Josh_Hill13
    Josh_Hill13
    Level 10
    June 2, 2013
    Ah, here is a good thread on this
    https://community.marketo.com/MarketoArticle?id=kA050000000KyqoCAC
    A
    Anonymous
    June 3, 2013
    Thank you Josh! When you say "tie to a landing page URL Param" - what do you mean? The URL Builder? Then how can I report off that if not using Lead Source and Current Source changes each time?
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