Tracking GoToWebinar {{member.url}} clicks? | Community
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Dimas_Martadarm
Dimas_Martadarm
Level 2
March 24, 2016
Question

Tracking GoToWebinar {{member.url}} clicks?

  • March 24, 2016
  • 3 replies
  • 4637 views

I'm wondering if has experienced or has a solution for this problem: We've integrated GoToWebinar with Marketo and sync our webinars to a specific program in Marketo to send autoresponder confirmation emails (that includes a record's unique webinar link) via Marketo instead of using the automated GoToWebinar emails, since it gives us more flexibility on the customization for those emails.

However, I realized that in all of those emails we've sent, we can't properly track clicks whenever a record clicks on their {{member.url}} to view the webinar. The stats for the smart campaign for any of those type of sends show 0 clicks, which is impossible since even our own test email addresses and clicks don't show up in reporting... I'm assuming it's because these links aren't tokenized and tracked Marketo... but is there away to do so?

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3 replies

Jenn_DiMaria2
Jenn_DiMaria2
Level 10
March 24, 2016

The only thing I can think of is that the {{member.webinar url}} token isn't automatically registered as a link when entered into the email (it's just a placeholder for a URL that become a link once it reaches someone's inbox - ergo, Marketo isn't reading this as trackable when it sends). A workaround might be to add it to the registration email like this:

<a href="{{member.webinar url}}">{{member.webinar url}}</a>

That way, the token is added as a link, which should trigger Marketo to read it. But I haven't tested this. Perhaps someone else has?

gkrajeski
gkrajeski
Level 10
March 24, 2016

Many of these webinar platforms are known to have a slight delay in generating the links.

We use ON24, and there is a known delay, so we have a wait step before sending the confirmation email with the link and token {{member.url}}

A
Anonymous
April 20, 2016

This is a known Marketo bug, but there's a workaround.

1. Edit the URL in your program token and take out the or

2. In the email builder, open the link builder and add the or in front of the token

Dimas_Martadarm
Dimas_MartadarmAuthor
Level 2
June 10, 2016

Unfortunately, the token is populated by GoToWebinar and is unique to each record, so I can't remove the "" from that link -- easily anyway.

Will definitely use this though for other tokens I can control

SanfordWhiteman
SanfordWhiteman
Level 10
June 10, 2016

Test something for me, since I'm on the road, and if it works I can give you the full solution.

Include a link like this:

<a id="webinarUrl" href="example.com/#{{member.webinar url}}">{{member.webinar url}}</a>

See if your lead shows a Clicked Link in Email activity when you follow that link. Ignore the contents of the destination page (literally use "www.example.com" for now) as I'm only concerned with whether the click is logged.

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