Skip to main content
A
Anonymous
September 27, 2016
Question

Tracking Google Adwords with non Marketo signup form

  • September 27, 2016
  • 1 reply
  • 1621 views

Hello, I have a question about tracking Google Adwords when using a non Marketo signup form.  We have a couple Marketo landing pages with our own signup form as a snippet on the page.  When a lead visits the ad they are directed to the landing page and can signup for a free trial of our software.  The form that is our own custom html snippet on the landing page.  We also have a custom line of code that Google Adwords looks for on our site once the lead actually fills out the form.  In the form we have a couple hidden fields that pass information into Marketo in the lead record.  Also on the Marketo side we are tracking with page visits and UTM's.  The problem we are noticing is Google Adwords will give us a number that should have signed up but Marketo is giving us a different number.  My theory is when the lead goes from anonymous to known we are loosing tracking information in the lead record.  Does anyone have any experience with this situation?

Thanks in advance for your help!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
September 27, 2016

If you're not backing your form with

(a) a Marketo Forms API submit (highly recommended)

(b) a Munchkin associateLead call

(c) a REST API associateLead or pushLead

(d) a SOAP syncLead

Then you're not converting sessions from anonymous to known.

Also bear in mind that LP impressions are counted at the pure HTTP level, not via JS. Thus you can't expect symmetrical numbers.

A
Anonymous
September 27, 2016

Thank you Sanford for your reply.  To be honest I don't grasp exactly everything that you are suggesting however the good news is I work in an office with a development team and I will pass this on to them to help solve the problem.

Thanks again!

Jessica_Kao3
Jessica_Kao3
Level 7
September 27, 2016

Hi Andy,

The way that Marketo counts and the way Google counts is different, therefore we wouldn't expect the numbers to be the same. Its not that one is right or wrong, just they count differently. 

The way that Marketo counts people is a unique person or email address.  Google only counts number of hits to a particular website.  It won't know if you are the same person because the data is anonymous to my understanding.

Terms & ConditionsAccessibility statement

Loading footer...