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Anonymous
July 27, 2015
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tracking embedded video views in a landing page

  • July 27, 2015
  • 3 replies
  • 4370 views

Hello all,

There was a lot of chatter out there about this before marketo switched community platforms and the links are now dead. I replied to a couple fo strings, but they may be dead also.

So....lets get a new one going!  :-)

How do you track embedded you tube video views on a landing page?

When you look at the activity log for a lead that did view one, there is no mention of the activity at all. It is like it never happened.

I do not have the option of using wystia or vimeo or vidyard right now. Need to do it all in marketo.

Thanks,
RM

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Best answer by Rich_Miller2

Hello,

Here is a great article that shows you how to do it with just youtube.

jeffrshearer.com/tracking-embedded-youtube-and-wistia-videos-in-marketo/

Thanks to Jeff for the great content.

RM

3 replies

Josh_Hill13
Josh_Hill13
Level 10
July 27, 2015

Try this thread which just appeared;

Is it possible to track individuals who have clicked on embedded Youtube video?

The easy answer is Vidyard, however, if you do a search, there are probably threads on how to do this yourself with javascript.

Rich_Miller2
Rich_Miller2Accepted solution
Level 2
July 28, 2015

Hello,

Here is a great article that shows you how to do it with just youtube.

jeffrshearer.com/tracking-embedded-youtube-and-wistia-videos-in-marketo/

Thanks to Jeff for the great content.

RM

SanfordWhiteman
SanfordWhiteman
Level 10
July 28, 2015

FYI... the YouTube demo link from this discussion has more robust functionality than the one in that blog post, including the ability to track people who watched for 10s, 30s, etc.  It also uses the more modern Munchkin API.  Between the two you should be able to build (and understand!) something powerful.

P
pierceu25628284
Level 7
July 31, 2015

You can also do this with Wistia. We just built a custom integration for a client and they can now see percentage of videos watched in 5% intervals.

Justin_Norris1
Justin_Norris1
Level 10
August 3, 2015

I've had great success using Vidyard.

Here's a Launchpoint webinar I did about that: More Clicks, More Customers: Drive ROI with Video and Marketing Automation – Marketo.com

You could theoretically get similar results with Sanford's YouTube method. Vidyard does make it easy though and has some additional functionality to do email gating, calls to action, etc.

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