Tracking emails after A/B testing subject lines | Community
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Gabrielle_Trova
Gabrielle_Trova
Level 2
August 23, 2017
Question

Tracking emails after A/B testing subject lines

  • August 23, 2017
  • 2 replies
  • 2283 views

Hey!

Does anyone have any recommendations for tracking opens and clicks in smart campaigns when A/B testing? When we currently A/B test subject lines, we seem to lose all of that information even though we have our campaigns set up and activated. Any insight would be greatly appreciated - thanks!

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
August 23, 2017

It's hard.


I recommend checking the data every day or every week as long as the test runs and keep that data in a sheet.

Trevor_Parsell
Trevor_Parsell
Level 5
August 23, 2017

Hey Gabrielle,

I would say the easiest way to track A/B tests and provide reporting is to always send A/B test emails through an email program (not via smart campaign) and to use the built in A/B test functionality. You can then report on opens and clicks by pulling a smart list like opened/clicked email is "{ProgramName}.Subject Line Test".

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