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A
Anonymous
June 25, 2014
Solved

Tracking Email Opens by Device?

  • June 25, 2014
  • 4 replies
  • 3446 views
Can you get analytical data that track emails opened by device (i.e. Desktop, Mobile)?

I am wondering if this is possible.

Thanks,

Jahel Gushway

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Best answer by
The filter "Opened Email" has been updated with new options:
Is Mobile Device : true/false
Device
Platform



A campaign collected the following details:

Device
======
Windows Desktop
PC
iPhone
E7
iPad
Linux Desktop
Android
Galaxy S4
unknown
Macintosh
general Mobile Device
Blackberry
BlackBerry 9930
Z10
iPod Touch
Galaxy S II Epic 4G Touch
Galaxy Note 10.1
Galaxy S III
Galaxy Note II
Galaxy S III Mini
One X
One
Surface
S500



Platform
=======
WinXP
Win7
iOS
Symbian OS
WinVista
Win8
ChromeOS
Android
unknown
MacOSX
Win8.1
WinNT
WinPhone8
RIM OS
Linux
WinPhone7
JAVA
WinRT8.1


You can use multiple smart lists or combine filters.


 

4 replies

A
Anonymous
June 25, 2014
Hi Jahel,

You should check out Litmus. It's very possible using their tracking codes to determine noy only mobile/desktop, but what kind of desktop/OS used, what kind of mobile platform, as well as duration of email views, forwards-to-friends, and who printed the email.

Litmus plays very nicely with Marketo, morevoer, and doesn't need much configuration to get tracking. There are really good discussion threads on the community to steer you in the right direction, like this one. 

Hope this helps, and good luck with your analytics!
A
Anonymous
Accepted solution
June 26, 2014
The filter "Opened Email" has been updated with new options:
Is Mobile Device : true/false
Device
Platform



A campaign collected the following details:

Device
======
Windows Desktop
PC
iPhone
E7
iPad
Linux Desktop
Android
Galaxy S4
unknown
Macintosh
general Mobile Device
Blackberry
BlackBerry 9930
Z10
iPod Touch
Galaxy S II Epic 4G Touch
Galaxy Note 10.1
Galaxy S III
Galaxy Note II
Galaxy S III Mini
One X
One
Surface
S500



Platform
=======
WinXP
Win7
iOS
Symbian OS
WinVista
Win8
ChromeOS
Android
unknown
MacOSX
Win8.1
WinNT
WinPhone8
RIM OS
Linux
WinPhone7
JAVA
WinRT8.1


You can use multiple smart lists or combine filters.


 

A
Anonymous
June 26, 2014
Hi Jahel,

Here is an example use case of the filter Breno mentioned in his post:  Build a Lead Performance Report with Mobile Platform Columns - https://community.marketo.com/MarketoResource?id=kA650000000GxMuCAK.

TJ
Edward_Masson
Edward_Masson
Level 10
August 8, 2014
Very cool indeed!
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