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A
Anonymous
June 21, 2013
Question

Tracking Customer Advocacy Programs

  • June 21, 2013
  • 3 replies
  • 812 views
Anyone out there doing anything interesting to track customer advocacy activities, such as monitoring reference calls and sending thank you cards, gifts, swag, etc.? I'm thinking about creating a new program channel with statuses our customers could move in and out of based on those types of activities.
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3 replies

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Anonymous
June 21, 2013
I've done these in Salesforce.com but not in Marketo.

Curious if anyone else has...
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Anonymous
June 21, 2013
One of the best customer advocacy programs that I've ever seen is Marketo's (truly)!  We're certainly using it as a model as we build out nacent advocacy program.  It would be very interesting to know if / how they use Marketo to manage the program or if they are using a third party app.
A
Anonymous
June 25, 2013
I wish I could tag Heather Watkins in this post to give an answer...
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