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Olivia_Piper
Level 3
January 23, 2017
Question

Tracking Clicks in Email

  • January 23, 2017
  • 2 replies
  • 5297 views

Hi all,

I'm using "bulletproof" buttons (Bulletproof email buttons | Campaign Monitor ) in my emails so that they render correctly in Outlook, however, I've noticed that when sent to Outlook the buttons don't have any tracking. I thinks it's because I'm using if mso code. I would put the tracking in manually to each <a> tag but I'm not sure what to put in?

How can I manually add the tracking for each url?

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2 replies

Grégoire_Miche2
Level 10
January 23, 2017

HI Olivia,

Without the code you are using, we cannot do much to help you.

-Greg

Olivia_Piper
Level 3
January 23, 2017

Hi Greg,

The code for the buttons is here:

<div>

<!--[if mso]>

  <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="lenovodcgunleashed.com/offers" style="height:40px;v-text-anchor:middle;width:148px;" arcsize="8%" stroke="f" fillcolor="#333333">

    <w:anchorlock/>

    <center>

  <![endif]-->

                                              <a href="lenovodcgunleashed.com/offers" style="font-size: 18px; font-family:'Gotham-bold','Gotham',Arial,sans-serif; font-weight: bold; color: #ffffff; text-decoration: none; display: inline-block; background-color:#333333;border-radius:3px;color:#ffffff;display:inline-block;font-family:sans-serif;font-size:18px;font-weight:bold;line-height:40px;text-align:center;text-decoration:none;width:148px;-webkit-text-size-adjust:none;">Special Offers</a>

                                              <!--[if mso]>

    </center>

  </v:roundrect>

<![endif]-->

</div>

Thanks

Grégoire_Miche2
Level 10
January 23, 2017

Hi Olivia,

The href have the same value, so this is correct. It would be interesting to look at the code of the email you receive in an HTML interface to see whether or not the URL "lenovodcgunleashed.com/offers" has been replaced by a Marketo tracked URL in both places.

It may be that Marketo will replace the second one but not the first one, which would explain the fact that the clicks would be tracked on devices such a s gmail or apple, but not on outlook.

-Greg

Grégoire_Miche2
Level 10
January 23, 2017

Hi again Olivia,

Sanford is confirming what I was suspecting. This only leaves an idea to vote for:

-Greg

SanfordWhiteman
Level 10
February 28, 2017

@Olivia @Grégoire check out Those bulletproof buttons are also tracking-proof, though​ on my blog.

Grégoire_Miche2
Level 10
February 28, 2017

HI Sanford,

Yes, I know that. Hence the idea to make them tracking friendly

-Greg