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Anonymous
July 10, 2014
Question

Tracking a Marketo generated link

  • July 10, 2014
  • 1 reply
  • 838 views
Is there a way to track a Marketo generated link if it's not sent through an email through Marketo?

We have a pdf link from loading a pdf into Marketo. Our sales team sent that Marketo generated link in a message through LinkedIn. Is there a way we can see what clicks we received by looking up the link somewhere or does it have to be sent through an email in Marketo?

Thanks!
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
July 10, 2014



You can do a few things:

1. You should be able to see if anyone clicked on that link by taking the URL, removing the http:// and getting a smart list in your Landing Page or Smart List filter. - Use Clicked Link on Web Page.

I suspect you will get zero here because it is off site. The other problem is there is no tracking code on the link or PDF, so this will likely not work. 

What would have worked is if you directed someone to your Landing Page and then asked them to download the PDF link. Then you could know precisely who did this (if they aren't anonymous).

2. Whenever you have a link, you can add URL parameters to check in GA and Marketo if anyone clicked. 

If you do this the way you did, then only GA will show any data.

The better way is to force someone to visit the landing page so they can be cookied.

The URL would look like: http://pages.marketo.com/your-file.pdf?utm_content=pdf&utm_medium=linkedin&lead-source=social


This works best with a Form Fill Out.

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