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Anonymous
December 25, 2014
Question

Tracking 3rd party advertising through unique Marketo Landing Pages

  • December 25, 2014
  • 1 reply
  • 661 views
Hello,

Issue:
Use many 3rd party advertising with digital banners and email-blasts etc to promote the business.  Looking for a way to track conversations through Google Analytics to monitor if the 3rd party advertising is worth the money or not.  We currently track our PPC with Google Analytics for conversations, but want a solution that will work for 3rd parties.  Any ideas? I understand how to do this if a form was being used, but I am more interested in driving them to register for our product.  
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
December 26, 2014
Patrick,

You should be able to use the same UTMs that you'd use for a Form on GA as well. As long as you use the UTMs or have GA looking for the right parameters, the same data will flow through GA. Your values will change, of course.
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