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A
Anonymous
February 4, 2015
Question

track inbound responses

  • February 4, 2015
  • 3 replies
  • 1915 views
Hi,

I am trying to figure out how do i track all the responses to the reply to email address which i provide in my email campaigns. Is there any way i can track all this with out a manual intervention
 
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3 replies

Josh_Hill13
Josh_Hill13
Level 10
February 4, 2015
No, because they go to your email box, not marketo.

I've been hearing rumors of a tool that does help do this, but it would have to connect to SFDC Cases or some other connector, then feed back into your program status.
A
Anonymous
February 4, 2015
Check out Charlie's hack using email to case in this thread:

https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PzycAAC

Another method I have experimented with:

If you use the iHance app for SFDC you can track email responses on the server level, so this will work even though the emails go to your inbox. 

New replies will update a data value on the lead/contact record (last inbound email date). So you can trigger in Marketo off of that. 

However, it will only tell you that a person has sent an email, it doesn't specify the campaign they responded to. So mileage may vary. 
SanfordWhiteman
SanfordWhiteman
Level 10
February 5, 2015
In Q2 of this year -- funny how so many people have been asking about this! -- we plan to publish our internal tool for tracking replies as a commercial app.  It doesn't rely on SFDC. The rest is secret. :)
A
Anonymous
December 8, 2015

Any update on this getting this feature out to the masses?

SanfordWhiteman
SanfordWhiteman
Level 10
December 8, 2015

Hi! I posted some updates at the other day.  We're re-ramping up using a different technology stack (one more suited to SaaS than our internal Exchange-based solution) and in fact in another window I'm writing back to a colleague about a survey we're going to publish this week.

I don't see you on our beta list at http://teknkl.com, so please sign up, and feel free to write me directly (sandy@figureone.com). I'd love to hear about your particular situation and challenges.

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