Track Generated Email Links

With excel we generate content that is imported in a user's custom field. ( by importing a .csv file)

The content is an html list with links to various topics on a landing page. We include the value via a token in an email.

The structure is something linke:

<ul>

<li><a href="http://forms.dataline.eu/landingpage.html?id=xxx">XXX</a></li>

<li><a href="http://forms.dataline.eu/landingpage.html>id=yyy">YYY</a></li>

</ul>

The number of items in the unordered list is different for each.

How can those links be tracked?

We switched to marketo and not all contacts have the marketo cookie. The landing page also has personalized content, but if the contact doesn't have the cookie, I think that the personalized content will not be displayed.

Having a email link that are tracked should solve the problem, right?