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Lisa_Heay2
Lisa_Heay2
Level 3
January 28, 2017
Question

Track File Links?

  • January 28, 2017
  • 1 reply
  • 8548 views

We have our resource files (PDFs - guides, ebooks, etc.) loaded in Marketo.  We share these links via landing pages, Marketo emails, etc, but often times we will also share a direct link to a file through a social post (tweet, facebook, LinkedIn, etc.) or personal/Outlook (non-Marketo) email.  We want to be able to track link clicks when someone engages through one of those outside means.  I'd also like to be able to trigger a Marketo campaign with a follow up cadence when a click occurs.  Is this possible?  This may be a dumb question - forgive me, it's Friday.

    1 reply

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    January 28, 2017

    It's not a dumb question.

    You can't track the actual click/tap event on a site that isn't running Munchkin. You can, however, track the subsequent pageview that results from visiting a Munchkin-tracked redirector page, before that page redirects to the actual downloadable asset.

    In fact this is the way everyone should share assets. Sending direct links to assets, even from Marketo-generated emails, is bad for tracking.

    Lisa_Heay2
    Lisa_Heay2Author
    Level 3
    January 28, 2017

    Interesting - ok.  How do I implement a redirector page so that I can track the pageview?

    Lisa_Heay2
    Lisa_Heay2Author
    Level 3
    January 28, 2017

    Most importantly, I'd like to be able to trigger a smart campaign when someone clicks one of these asset links.  Any guidance you could provide would be much appreciated. Thank you!

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