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Yun_Bai1
Yun_Bai1
Level 4
May 2, 2018
Solved

Track External link & Sync to SFDC

  • May 2, 2018
  • 1 reply
  • 7351 views

Hello Marketo experts,

I am trying to create: when anyone clicks the customized link (with google analytics UTM code), lead will sync to a specific SFDC campaign. However, my test wasn't able sync to SFDC campaign.

In my Marketo program, there is only one smart campaign.

Smart list: Visits Web Page -->

                    Web Page contains: url

                    Querystring is: google utm code string

Flow steps:

                    Sync Lead to SFDC

                    Change status in SFDC Campaign.

I am wondering, if the program has to have Marketo asset built and associate with it? Such as put URL in an email?  Or there will be a way to track the external URL and sync to SFDC?

I did check the test lead activity log. It shows a row of record that I visited web page = page url. Clicked the record, it shows more details as below. Can you help me figure out if what I am trying to do is possible and how to achieve it?

Thank you,

Becky

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Best answer by AutumnMa1

Hi Greg,

I tried the #1 before posted this question. No luck.. Your #2 does make sense, and it can be either the unique SFDC ID or a unique string. I tried it. However, no luck as well. Same result that the SC didn't get triggered at all...

I may go for a different approach. Even though I still want to know if Marketo could add existing leads to a SFDC campaign only based on visits a web page. Please let me know if you have any other thoughts, I am willing to test.

Thank you!

Becky


We do this. Our query string contains a unique campaign code

If you want to choose a specific page, the easiest way is to start typing in the URL, starting after the and let Marketo fill in the text for you to make sure you pick the right page.

1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 2, 2018

Hi Becky,

I am not sure of what you are trying to achieve.

Please paste here a screen shot of your actual smart campaign and the actiity log of your test lead.

-Greg

Yun_Bai1
Yun_Bai1Author
Level 4
May 2, 2018

Hi Greg,

Thanks for your response! I am trying to track and sync leads to SFDC campaign, after they clicks on the link. Here please find the SC screenshots as below,

Smart list: (the SFDC_ID also added in the url.)

Flow steps:

Activity log:

The reason that test lead didn't sync to SFDC is because the SC never been called. I wasn't sure why. Thinking maybe related to how I set up the smart list, or the SFDC campaign id parameters wasn't been captured. Or it maybe not possible to track external url without any Marketo assets? Please let me know if I can provide any other information to make it clear to you.

Best,

Becky

Jay_Jiang
Jay_Jiang
Level 10
May 2, 2018

Looking at your screenshot of the visit webpage trigger, try chopping off the query string (from ? onwards) and also the domain (acronis.com/) so it's left with: contains "en-us/business/backup"

Then use constraint querystring contains and add the utm values you want.

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