Top 3 Marketo addons?

The question is really for you: which ones do you need? What would you like to get done or improve?

If I had to choose three I would go with On24, SnapApp and Uberflip.

On24, we use the webinar service as a means to be thought leaders within our space. Using webinars to create new leads, educate current clients and to continually be front of mind for thought leadership. Currently we do about 100+ webinars per year as well as a web summit which is a day full of webinars. It's been great to use the data from On24 to create follow ups for prospects as well as up-selling clients.

SnapApp, we had a need to improve the efficiency of our content and this was a way to create interactive content easily. The integration was really easy and creating an app is straightforward as well. You can get as complex or simple as needed. It's a fun way to gain information from the prospect or client and at the same time serve up content or information relevant to them specifically. This could be a simple quiz, survey, calculator, etc. Being able to create different apps throughout the funnel has been a great way for us to move prospects along and these create fantastic followup for our SDRs because you can map the answers through tasks/alerts showing exactly what the prospects entered. Here is a SnapApp we created that helps determine which products they would be a good fit for: Solution Finder - Find the Solution That's Right for You | Paycor | Paycor

Uberflip, the need here was to better organize and display our content. We were/are making a big push to have a ton of good content in the form of gated content as well as blogs and articles. Again, the integration with Marketo was really easy to set up. I didn't create the resource center, our digital guy did, but setting up all of the campaigns in Marketo was really straightforward as well. Uberflip gives you the ability to get more creative in capturing form fill outs in different ways. You can also set up specific streams that flows prospects through certain content based on what they are interested in, we do it product specifically. Here is our resource center: https://resources.paycor.com/

Hope this helps, let me know if you need any further details!

Tray.io for improving automation - I use to improve integrations with Intercom (web chat service) and Outreach, SFDC Campaign mapping (one Tray.io workflow replaced DOZENS of smart campaigns), smarter lead routing, and some serious data manipulation.

Hi Gerard,

• Siftrock
  is amazing and is the the first thing i would add to any stack.
• Webinar and Online Conference | GoToWebinar​
  yes i work for this company, but i've used other platforms in prior jobs and would recommend gotowebinar over others listed here. supporting materials:  Web Presentation Tools Market Share Report | Competitor Analysis in Alexa top 1M | GoToWebinar (acquired by LogMeIn), Na…
  
  

Other items I’ve been looking into

• Knak.io @Pierce Ujjainwalla and his team are awesome and we’ve used a credit to create a newsletter. Super experience. Looking for more opportunities to integrate them into our process
• Vidyard
• Conversica

Thanks to everyone who has commented on this thread so far, this was exactly the type of answers and opinions I was looking for.

Hi Gerard,

I found Knak (@Pierce Ujjainwalla) to be a total game changer for my team. Knak is a tool that allows drag-and-drop email and landing page design. My team did not have in-house designers/developers, but with Knak, we were able to create some really nice-looking and mobile-optimized assets. I would say it's a tool worth looking at if you don't have a staff of in-house designers.

Steve