Token for Last Downloaded Item

My question would be why you're using opaque form names. If you want to include the form's "friendly" name, why not have that be its actual name in Marketo, so you can use it in a trigger token?

If that's not possible, you could post the friendly name as a hidden field on the form.

Hey Danielle, we do this through program tokens.

Have an auto-response smart campaign in each content program, with a flow step of "Send Email." This "Send Email" sends a fully tokenized Universal Fulfillment Email that is housed in the Design Studio.

Here's our content program template and the local assets:

The Auto-Response smart campaign is triggered when someone fills out a specific form on a landing page, and it triggers email auto responses to whomever filled out the form. Here's the flow step that sends the email itself:

Here's the trigger that kicks off that email send:

That specific email is fully tokenized and housed in the Design Studio. Emails are slightly unique in that program tokens will be applied to the email based on the smart campaign that sends it, instead of based on what program it's contained in (like smart campaigns and landing pages). Note specifically the {{my.Content - Asset_Title}} program token that I circled in red below:

The program itself for each piece of content has program tokens to fill in lots of values. In this case, focus again on the red circled token that has a friendly name of the asset title:

The actual email send renders the token values that show up in the program, so here's what that above in those tokens. You can see the circled red of the {{my.Content - Asset_Title}} showing up in the email as it lands in my inbox after filling out the form in this program.

Program tokens are how you'll want to do it. For more information on how they work, I wrote this here post on Marketo tokens. The easiest way to scale the tokens is through Marketo Program Templates, so you can clone program templates with all the right values and just swap out token values, without having to worry about recreating all the structure from scratch with every new asset that you want to create.

Cheers,

Edward Unthank | Founder, Etumos