TIPS ON CAPTURING ADWORDS, FACEBOOK ADS, LINKEDIN ADS WITH MARKETO | Community
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Anonymous
March 29, 2017
Question

TIPS ON CAPTURING ADWORDS, FACEBOOK ADS, LINKEDIN ADS WITH MARKETO

  • March 29, 2017
  • 2 replies
  • 2034 views

Hi,

We are currently running ads in various advertisement outlets but having trouble capturing the information with Marketo. Does anyone have any suggestions?

So far, we've tried connecting it with a marketo list, but that only captures a full download request. I appreciate the help and thanks in advance.

Best,

Daniela

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    2 replies

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    March 29, 2017

    HI Daniela,

    The first this is to implement source capture using UTM parameters in the URLs and hidden fields in forms to capture the info.

    The second step is to thinks about setting up an attribution model.

    Start here: First, Last and Multi Touch attribution for UTM parameters and auto tagging emails

    -Greg

    Josh_Hill13
    Josh_Hill13
    Level 10
    March 29, 2017

    Where are you pushing the people to? Marketo Page? Website?

    Are you using the Facebook integration?

    Anna_Kroner
    Anna_Kroner
    Level 2
    October 5, 2017

    Hi Josh, I'm having the same question and we're pushing ours to a Marketo LP.

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