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October 11, 2013
Question

Tip: Do NOT use smart campaigns for your reports!

  • October 11, 2013
  • 11 replies
  • 2288 views
If you invest any time maintaining the quality of your database, do NOT refer to Smart Campaigns in your programs or reports because Marketo's latest feature of not auto-refreshing the campaign members will throw all your numbers off, as we just learned the hard way.

By not refreshing automatically, reports that refer to Smart Campaigns in the smart lists will use the older, cached numbers and properties, thus resulting in very inaccurate numbers.

Be sure to go in and manually refresh every Smart Campaign that's referred to in a report before generating the report.
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11 replies

October 14, 2013
That is really weird, and not how the underlying system should work. The report itself gets cached, but the caches for Smart Campaign membership aren't accessible by Smart Lists.

Did you talk to anyone in support about this, or just find it with your own troubleshooting? If there is a ticket I can go look at that for additional details, if not, I can create my own tests.