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Level 4
April 14, 2016
Question

Timing an email to arrive with mailed collateral

  • April 14, 2016
  • 2 replies
  • 1940 views

We have a mailed collateral piece we send in some cases, not all - but I would love an email to arrive to our customer on the day the mail is expected to arrive. My credit card company does this  - I recently received an email on the day my new card arrived in my mailbox.

Has anyone done this before? What timing would I use to make this work?

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2 replies

April 14, 2016

You can do this with a Marketo Campaign.  You need to know the expected delivery time of the direct mail piece. 

In the flow step of the campaign

Step 1:  call webhook to send direct mail piece

Step 2:  wait expected delivery time

Step 3:  send email

ChrisM602Author
Level 4
April 14, 2016

Thanks, I was looking to see if anyone had timed this out, what timeframe they used for the mailing.

Jenn_DiMaria2
Level 10
April 14, 2016

You could also look into a service like PrintingForLess: Print, Promo, Direct Mail, EDDM, Corporate Gifts, Multi-Channel Marketing, Marketo Integrated – Marketo LaunchPoint

Depends on your budget, of course!

ChrisM602Author
Level 4
April 14, 2016

Thank you!