Time metric in Marketo: How can we accurately measure trends? | Community
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Joe_Cymerman
Level 1
January 23, 2020
Question

Time metric in Marketo: How can we accurately measure trends?

  • January 23, 2020
  • 1 reply
  • 1804 views

We are trying to accurately measure our audience trends, particularly how long it takes on average for a subscriber to advance in our engagement program based on email activity. However, it is almost impossible to gauge this without some sort of time metric in Smart Lists or Email Performance field.

For example: Person X was in [Segment] for ___ months/days.

Is there a way to add in a custom field to measure this? Or some other out-of-the-box method we can't brainstorm for now.

Thanks!

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1 reply

Balkar_Singh
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 24, 2020

Although you can time-stamp transition and use filters available in some areas in date-ranges/time frame etc, you would also want to consider if you want to configure all the work within Marketo, or handle a spreadsheet separately after you have your data recorded.