Thoughts on B2B Sales Signatures - include/don't include photo of the sales rep? | Community
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Danielle_Wong
Community Advisor
Danielle_WongCommunity Advisor
Community Advisor
April 25, 2018
Question

Thoughts on B2B Sales Signatures - include/don't include photo of the sales rep?

  • April 25, 2018
  • 2 replies
  • 1668 views

Has anyone A/B tested the scenario of adding a photo of the sales rep to their email signature for an email campaign? I'm curious if there's any significant increase in conversions.

(If this is not the place for this sort of question, please let me know.)

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    2 replies

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    April 26, 2018

    I haven't tested this, but sounds like a good idea!

      J
      jkyles
      Level 4
      May 10, 2018

      I think the photo humanizes the sales rep but it depends most on how your audience responds. If you're using an email signature management solution then you should A/B test for conversions. Alternatively, you can add UTM tags to the links in their signatures to see which version performs best.

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