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A
Anonymous
July 22, 2014
Question

Testing in Marketo

  • July 22, 2014
  • 3 replies
  • 894 views
Can Marketo easily do A/B/C testing?  Are there any limitations compared to other testing tools?

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3 replies

Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe Employee
Adobe Employee
July 22, 2014
Hey David,

Marketo has several AB testing features out of the box.  You can check them out here(https://community.marketo.com/MarketoArticle?id=kA050000000LC8FCAW) and here(https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO).
A
Anonymous
July 22, 2014
Thanks. Would you say there are any significant limitations to Marketo's testing capabilities or all good? We're determining whether to use Marketo or Wordpress for our landing pages, and one consideration is our ability to run tests with Unbounce (on our website landing pages) vs Marketo (on Marketo landing pages). 

David
A
Anonymous
July 23, 2014
David,

Never tried Unbounce, but Marketo's landing page A/B testing functionality should be sufficient for most users. Most of the testing is reporting-based anyway, so there will be some custom setup involved.
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