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Eric_Lew1
Eric_Lew1
Level 2
December 14, 2016
Solved

Test Groups breaking "fills out form" triggers

  • December 14, 2016
  • 1 reply
  • 6971 views

Hi there!

I just implemented several test groups and they are breaking my smart campaign triggers "fills out any form on a specific landing page."

Because we reuse the same form on multiple pages, I use "fills out any form on a specific landing page" to trigger flow steps like updating lead source and sending out alerts. This worked fine with a single landing page per program, but once we converted that landing page into a test group, the trigger no longer fires.

I've already added both of the two options in the test group to trigger but no luck.

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Best answer by SanfordWhiteman

Hi Dev,

I tried entering the URL into the web page constraint, but Marketo refuses to accept it and gives me the red squiggly line under the URL.

Since I am not specifying the form (I have set the trigger to form "is any"), it doesn't matter if there are different forms on the various landing pages.

Thanks for all the help and I'm hoping you have more good ideas!


I'm not able to reproduce this, Eric.

Observe this simple test group:

And the companion Smart Campaign, with web pages added by the friendly name of the Marketo LP:

And SC members:

Alternately, a shorter way to include all AB Group Members in the Smart List is to constrain Filled Out Form by Referrer (not Web Page) and do Contains --> {the AB test's master URL}. In this context, the Referrer is the visible URL as opposed to the "secret" underlying page name. Note this is not the same as the document.referrer as understood in a browser context.

1 reply

Devraj_Grewal
Devraj_Grewal
Level 10
December 14, 2016

I would first check your smart campaign qualification rules to make sure you allow leads to enter the smart campaign multiple times. Also check the activity of a lead you know should have gone through the campaign and confirm they actually did fill out the form.

    Eric_Lew1
    Eric_Lew1Author
    Level 2
    December 14, 2016

    Thanks Dev. Good suggestions and I've already done them in this case. Leads can flow the every time and I've reviewed lead activity both of actual leads and my own tests from an incognito browser.

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    December 14, 2016

    So you can confirm that a lead has shown a "filled out form" activity in their log for that specific form and landing page and has not executed the flow?

    In that case perhaps they are blacklisted since you've filtered by that or the flow steps include a remove from flow or choice condition so they may have skipped it.

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