Hey All,
In the process of setting up a new landing page test group with goal of seeing which page "converts" better. With these pages there are no forms, but instead the main call to action is a link click. Is there a way to setup and define a conversion within Marketo to be a link click?
Thanks!
Is there a way to setup and define a conversion within Marketo to be a link click?
No, but you can have a form that only contains a link as its submit button. Therefore the link click will indeed be a Fills Out Form activity. However, a caveat is that if the lead does not have an associated session (you haven't said whether you expect anonymous traffic to the page/s) then you'll be creating a lead when they click, though the lead will not have an email address. Thus you'll have to manage future form submissions carefully to merge their old and new web activities.
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