Telecom companies part of our site traffic? | Community

A

Anonymous

Question

Telecom companies part of our site traffic?

Forum|Forum|10 years ago
March 30, 2015
1 reply
2482 views

Hello! Very new to Marketo and have an "inferred company question." A large part of our BD efforts include telecom companies- we are seeing some web traffic coming from telecom but wondering if this is a part of our efforts or if the view Marketo provides means that these are just cable/internet providers labeled as a "cover" for unknown IP's?

Thanks in advance!

Marketo

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Level 10

i suspect most of it is from ISPs, not actual telecom buyers you want to target. Reverse IP lookup is not super accurate.

Kamaljeet_Kaur1

Level 3

We want to target the telecom companies in our ABM campaigns but how to identify if the visitor is staff vs other users using those telecom services?

Level 10

With Marketo's limited capabilities? Hard to say. Many telecoms firms use diff IPs and domains for their corp staff vs. customers.