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Meghana_Rao1
Adobe Employee
Meghana_Rao1Adobe Employee
Adobe Employee
December 28, 2018

Talk Marketo to Me: A Glossary for Marketo Terms

  • December 28, 2018
  • 10 replies
  • 11654 views

Smart list? Engagement programs? Clones? As a new Marketo user it can feel like working in Marketo is not just about learning how to use a platform, but learning how to speak a different language. If you're trying to understand all the terms and concepts you're running into, check out this Glossary of Marketo Terms! Let us know what your favorite Marketo phrase is by posting in the comments below.  

Update: The Marketo Product Docs now have a Marketo Glossary page! Check it out here: Marketo Glossary - Marketo Docs - Product Documentation ! 

If you see something that's missing or needs updating, let us know at cx@marketo.com. Happy learning!

To regularly receive content to help you through your Marketo onboarding and implementation, sign up for the Marketo Jumpstart series.

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    10 replies

    Lynn_Ray_Pardo
    Lynn_Ray_Pardo
    Level 4
    December 29, 2018

    Thank you for putting this together, Meghana. It's a wonderful tool for onboarding my team members.

    And it's also good for me to read through it and refresh my own memory!

    The title is hilarious .

    Happy New Year!
    Lynn

      Meghana_Rao1
      Adobe Employee
      Meghana_Rao1Adobe EmployeeAuthor
      Adobe Employee
      January 3, 2019

      Thanks, @Lynn Ray Pardo​! I learned a whole lot while putting it together. Glad to hear it's helping your team members! Don't hesitate to let us know if you come across more terms you'd like to see on there!

      Lindsey_Petrama
      Lindsey_Petrama
      Level 2
      January 7, 2019

      This is a great reference. Thanks Meghana!

      Lindsey Petramala
      Anna_Leary3
      Anna_Leary3
      Level 2
      January 7, 2019

      Nice, Meghana! Thanks for putting this together - super helpful for any newbies!

      Chloe_Pott
      Chloe_Pott
      Level 3
      March 7, 2019

      Tokens ... Trigger Campaigns .... ((drooooll))

      Love this doc! Sharing with my team stat!

        A
        AnkitDu3
        Level 6
        April 18, 2019

        That's amazing. Thank you so much!

        Meghana_Rao1
        Adobe Employee
        Meghana_Rao1Adobe EmployeeAuthor
        Adobe Employee
        April 18, 2019

        Our pleasure! If you can't find a term or have any feedback, feel free to message me or email my team at cx@marketo.com!

        Sant_Singh_Rath
        Adobe Champion
        Sant_Singh_RathAdobe Champion
        Adobe Champion
        April 22, 2019

        This is good read. Thanks for sharing Meghana!

        ~ Sant Singh Rathaur
          Adam_Blinzler2
          Adam_Blinzler2
          Level 2
          April 25, 2019

          Tokens probably are both my favorite ability and term Marketo Uses. Though I did work with a coding platform called Tokens, Handlebars and thought that was a good name for them. I do enjoy saying Munchkin.

          Robert_McKenzie
          Robert_McKenzie
          Level 2
          April 29, 2019

          This is great - thanks for sharing.

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