Syncing SFDC Parent Campaigns to Marketo Programs | Community
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A
Anonymous
May 28, 2013
Question

Syncing SFDC Parent Campaigns to Marketo Programs

  • May 28, 2013
  • 3 replies
  • 1460 views

I understand Marketo can sync to SFDC Parent or child campaigns.  What is the best practice here with respect to syncing to both parent and child?  
 

Example: a client of ours will have a parent campaign for a webinar and child campaigns for each email send and banner ad directing to the webinar.  Ignoring whether this is the best practice within SFDC, I'm trying to get at whether it makes more sense to sync both the webinar and email campaigns to Marketo Programs, or to only sync one level.

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3 replies

Jep_Castelein2
Jep_Castelein2
Level 10
May 28, 2013
Marketo is not aware of SFDC Campaign hierarchies, it will simply sync to a single Campaign, whether that's a child or a parent. Not sure if that answers your question. 

Jep

A
Anonymous
May 29, 2013
@Jep I updated the question to make it more clear
A
Anonymous
March 25, 2015
Have there been any changes in this area? I don't see them but want to double check--are there any fields in Smart Campaigns that would allow you to set up triggered actions based upon parent campaign membership?
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