Syncing BrightTalk fields from SFDC to Marketo | Community
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A
Anonymous
September 16, 2016
Question

Syncing BrightTalk fields from SFDC to Marketo

  • September 16, 2016
  • 1 reply
  • 1358 views

We have BrightTalk integrated with SFDC which then sync into Marketo campaigns.

I would like to sync some of the fields in the BrightTalk object in SFDC (minutes viewed live/minutes viewed recorded/webcast title) to Marketo for use in scoring eg scoring higher on someone who has watched >10 minutes rather than <10 minutes.

Has anyone managed to do this?

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
September 16, 2016

Hi Michelle,

Seen from Marketo, Brightalk objects and fields are mere Salesforce objects and fields. They can be synchronized as any other SFDC fields (if they belong to the account, lead or contact objects in SFDC) or Salesforce custom objects. You just need to make sure that the Salesforce Marketo user has access to the objects and fields.

-Greg

A
Anonymous
September 16, 2016

Great, thanks Greg, we'll give that a try.

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