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A
Anonymous
May 14, 2013
Question

Symbol in the subject line

  • May 14, 2013
  • 4 replies
  • 1205 views
Does anyone know how to add symbols into the subject line?
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4 replies

A
Anonymous
May 14, 2013
You can do this by creating a rich text My Token with the symbol and adding the token to the subject line.
    Kimi_Heskett1
    Kimi_Heskett1
    Level 9
    May 14, 2013
    Just a copy and paste works. Use the supported tokens like these: http://emailmarketingtipps.files.wordpress.com/2012/11/symbol-sheet-cheat.pdf
      A
      Anonymous
      October 1, 2013
      I wanted to share some research from Experian relating to using symbols in subject lines.  Looks like some symbols experienced a decent lift in opens.  You can download their free whitepaper or just read the article here:
      experian.com/blogs/marketing-forward/2012/07/17/thinking-about-using-symbols-in-your-email-subject-lines/

      Cheers,
      Patty
      A
      Anonymous
      November 24, 2014
      Does anyone have any more guidance for this?  I copied and pasted a unicode symbol from the PDF but the symbol isn't showing up for me.  I called Marketo Support and they did not know the solution to this either.
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