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A
Anonymous
August 30, 2017
Question

Suppressing Marketing to Houston (and other disaster struck areas)

  • August 30, 2017
  • 3 replies
  • 2714 views

Hello everyone!

I know many organizations are suppressing marketing to Houston, and have probably done this to other areas hit by disaster in the past.

I'm searching for tips on setting this up in Marketo, tips regarding appropriate timeline for suppression, etc.

Thank you,

Sarah

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3 replies

Devraj_Grewal
Devraj_Grewal
Level 10
August 30, 2017

Sarah,

I would mark those that are not already marketing suspended to True along with a reason so you can keep track of why they were marketing suspended. I would then use your own discretion to determine a time to make them marketing suspended false and to nullify the reason.

    A
    Anonymous
    August 30, 2017

    I don't know what the appropriate timeline would be, but it seems like it'd be a straightforward campaign to set up.

    Smart List - City is Houston (and others you'd like to include)

    Flow Step - Change Data Value: Marketing Suspended is True

    A
    Anonymous
    August 30, 2017

    Thanks Thomas,

    There are a few straightforward ways to do it, for sure, and what you recommended is what I initially set up. As a team we decided to adjust the smartlist we have for that part of the country by adding: City | is not | Houston, etc..

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    August 30, 2017

    The reason I emphasize the marketing suspended reason is that when you make these suspended people False (ex. in 2 weeks) you don't want to make everyone marketing suspended false in case they qualified to be marketing suspended for another reason. So having the reason is a good resource point in determining who should be marketing suspended false in 2 weeks.

      A
      Anonymous
      August 31, 2017

      Set up your database my Metro Area - create custom fields on your leads and contacts within SFDC.

      Create a smart campaign and triggers in Marketo to assign the Metro Area, where inferred dominates default mailing city/state.

      There are lots of benefits here, like the one listed above, but it makes life MUCH EASIER when you are doing regional marketing programs and events. Plus in situations like this - you can remove people from campaigns.

      Also, if you are sponsoring a trade show in a city, you can invite folks who may not be attending the show, but you can target them for parties and/or dinners/events.

      Hope this helps!

      A
      Anonymous
      September 5, 2017

      Extremely helpful, we did go about it a different way, but in this is definitely a deeper dive into that process that I will use in the future. Thank you Sierra!

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