Suggestions for building a nurture traffic director. | Community
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Dave_Nation3
Dave_Nation3
Level 2
February 14, 2018
Question

Suggestions for building a nurture traffic director.

  • February 14, 2018
  • 1 reply
  • 2027 views

Hi Guys,

We've built a number of regional nurture streams with unique content specifically designed to engage our audiences in each region. We need to design a traffic director to route people based on their location into the correct steam filtered from smart lists. We are having some problems making it work and I'd be interested to hear from any one who has set up a similar master routing program.

Cheers
Dave

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
February 14, 2018

This is called "traffic cop" in marketo land.

But unless you show us screenshots and describe the requirements, we can't help.

Dave_Nation3
Dave_Nation3Author
Level 2
February 15, 2018

Thanks Josh,

I'll have a crack at explaining what I'm attempting to do here. At this point I want to simply route traffic to either 'no nurture' a 'local audience nurture' or a 'global audience nurture'. I've created the no nurture track because we don't have enough info to assign a nurture track and  I want to send those people a general email that will allow me to capture their location and bring them back into the nurture.

I've built 2 smart lists to filter local audience and global audience and have created a flow action (as shown below). I then want to be able to set nurture flow actions bringing them into the relevant engagement programme and stream.

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