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A
Anonymous
July 29, 2013
Question

Subscription Management Options

  • July 29, 2013
  • 2 replies
  • 856 views
I'm interested in adding subscription management and I was looking to segment our audience in two, Customers and everyone else. Is this doable within Marketo?
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2 replies

A
Anonymous
July 29, 2013
Hi Tom-
Yes, you can use segmentation for that - but they have to key off of some variable.  If the variable changes, then a person would switch segments.

Keep in mind that you are limited to 20 segmentations (with 100 variables in each).  Also, if you have a large database, the first time that you put the segmentations into place, it will run against your entire dataset.

Hope this helps.
A
Anonymous
July 29, 2013
Yes it is.  We have a link to different subscription centers on our emails depending on which segment a lead is in.  You can learn more about this in the Segmentation deep dive articles and the Managing Subscriptions to Multiple Brands help article.
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